With a skill set earned from over a decade of operating in high stress environments where details were a matter of life and death,  We set out to engage those skills toward our passion for fishing. 

Not forgoing  even the smallest details, our mission is to make high performance gear with no compromises. Everything from raw materials to manufacturing processes are carefully chosen to ensure the performance of each product.  

A piece of mind through performance, that’s our motto. If our designs can’t improve on the ” industry standard” of a product we simply won’t offer it.

 To us “custom”  means more than the word in front of the same generic components that have been rebranded. We will never sell something we don’t fully support. 

You can trust us when we say “custom”, because we do not settle for anything less than perfection.We refuse to operate as a business that relies on marketing wank, misrepresentation, or paid influencers to attract customers. Honesty, integrity, and dedication are cornerstones of our business.